BUSINESS
Unione Power

Unione Promotion Optimization Model, UMPCM (UNIONE MICE/Promotion Customized Model)

Unione's projects provide systematic execution and accurate feedback to advertisers through the UNIONE MICE/Promotion Customized Model (UMPCM). Based on advertiser requests, Unione finalizes BTL marketing plans after verifying various ideas through primary BTL networks including Unione Bouncer and BTL media. The confirmed items utilize online and offline tools to segment feedback lines along BTL marketing delivery paths, optimize effectiveness, and conduct impact analysis. Accumulated BTL marketing results and effects are statistically managed and utilized as evidence-based data for future BTL marketing execution, establishing a foundation for better services.

Furthermore, within the UMPCM framework, strategic project management and execution systems are established, managing projects that complement support operations with execution planning and production management organizations as dual pillars. Unione's projects provide systematic execution and accurate feedback to MICE/promotion entities through the UNIONE MICE/Promotion Customized Model. UNIONE COMMUNICATIONS systematically provides services including stage and lighting production, overseas execution, manpower supply, online development, sound production, video production, set decorations, and design.